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Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the...http://www.uswebpros.com?Writing_Suitable_Copy_for_the_Press&a=3046Have you ever heard the saying, "Give and you shall receive"? http://www.uswebpros.com?The_Information_Publisher39s_Secret_Resource_Guide_To_Blow_Customers_Away&a=2944Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.http://www.uswebpros.com?Balancing_Your_Promotions&a=2837"Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part of my communications strategy. Unfortunately for him, he would learn too late what I already knew -- that implementing this medium into any communications strategy (political or...http://www.uswebpros.com?Promoting_Your_Business_on_Cable_Access_TV&a=2735Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)http://www.uswebpros.com?Fern_Reisss_PublishingGamecom_Achieve_Media_Attention_for_Your_Business&a=2635When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as...http://www.uswebpros.com?Generating_Publicity_For_Your_Business_Knowing_Your_Media_Market_Is_Critical&a=2545I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time...http://www.uswebpros.com?The_NittyGritty_Of_Ezine_Publishing&a=2447The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. 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I need it yesterday!"http://www.uswebpros.com?Time_Your_News_Release_For_Maximum_Publicity&a=1119WHAT’S THEIR PROBLEMhttp://www.uswebpros.com?Finding_Your_Client39s_Business_Problem_Leads_to_Better_Copy&a=1007It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as...http://www.uswebpros.com?Promotional_Vehicles&a=8971. Swap sponsor, feature, or solo ads with other ezine publishershttp://www.uswebpros.com?8_Effective_Ezine_Publishing_Tips_To_Put_You_Ahead_Of_The_Game&a=776If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.http://www.uswebpros.com?The_Four_Seasons_of_Publicity__Building_an_AllYear_Publicity_Machine&a=665We've seen these lessons played out a lot lately. The newspapers have been flooded with commentary about a former New York Times reporter and the poor conduct he displayed by purposely filing inaccurate stories. While his actions have cast a very negative light on the journalism community as a whole, causing many business owners to wonder if...http://www.uswebpros.com?Honesty_is_the_Best_Policy__Especially_When_It_Comes_to_Dealing_with_the_Press&a=562Today I was checking out Michelle's A Small Victory. 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My services are professional, creative and in demand. http://www.uswebpros.com?Shameless_SelfPromotion&a=203Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect. http://www.uswebpros.com?Underestimating_the_Power_of_Inhouse_PR&a=202Copyright 2005 USWebPros.com - All Rights Reserved.