<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule"><channel><title>USWebPros.com - Article Central</title><link>http://www.USWebPros.com/</link><description>Interesting Articles About Nearly Every Subject</description><creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.0/</creativeCommons:license><item><title>Do-It-Yourself or Hire a Professional Designer</title><description>Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.</description><link>http://www.uswebpros.com?DoItYourself_or_Hire_a_Professional_Designer&amp;a=13805</link></item><item><title>Great Telephone Skills</title><description>Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.</description><link>http://www.uswebpros.com?Great_Telephone_Skills&amp;a=13633</link></item><item><title>Successfully Selling Your Professional Services</title><description>As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee.  You might not have a strong base of effective selling  and  marketing skills. In addition, you may believe...</description><link>http://www.uswebpros.com?Successfully_Selling_Your_Professional_Services&amp;a=13497</link></item><item><title>A Magic Number for Writing Sales Letters</title><description>When I write sales letters for my clients, one rule I always start with is The Rule of 7.</description><link>http://www.uswebpros.com?A_Magic_Number_for_Writing_Sales_Letters&amp;a=13393</link></item><item><title>Boost Buyer Confidence By Assuming The Sale</title><description>I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money. </description><link>http://www.uswebpros.com?Boost_Buyer_Confidence_By_Assuming_The_Sale&amp;a=13269</link></item><item><title>The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility</title><description>In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.</description><link>http://www.uswebpros.com?The_Top_1&amp;a=12891</link></item><item><title>The Top 7 Sales Blunders</title><description>We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.</description><link>http://www.uswebpros.com?The_Top_7_Sales_Blunders&amp;a=12396</link></item><item><title>Understand Brand</title><description>Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.</description><link>http://www.uswebpros.com?Understand_Brand&amp;a=11698</link></item><item><title>Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!</title><description>It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales. </description><link>http://www.uswebpros.com?Use_These_Highly_Effective_Terms_In_Your_Marketing_Copy_To_Pull_Sales&amp;a=11432</link></item><item><title>Is It Legal? - Indecent Naming With Tradition</title><description>When Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.</description><link>http://www.uswebpros.com?Is_It_Legal__Indecent_Naming_With_Tradition&amp;a=11289</link></item><item><title>How To Buy Tennis Shoes</title><description>Choosing Tennis shoes can be a tricky job sometimes. Learn important buying tips.
</description><link>http://www.uswebpros.com?How_To_Buy_Tennis_Shoes_93&amp;a=11225</link></item><item><title>"My Child Has Opie Eye!"</title><description>7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" </description><link>http://www.uswebpros.com?My_Child_Has_Opie_Eye&amp;a=11168</link></item><item><title>Testimonials Convert Prospects Into Buyers</title><description>Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.</description><link>http://www.uswebpros.com?Testimonials_Convert_Prospects_Into_Buyers&amp;a=11019</link></item><item><title>Schedule telemarketing time for more success</title><description>Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them. </description><link>http://www.uswebpros.com?Schedule_telemarketing_time_for_more_success&amp;a=10879</link></item><item><title>Use Product Research to Position Yourself as the Expert</title><description>You have an idea for a new product or service, want to get  feedback from prospects and position your firm as the experts.  How do you do this when you haven’t ever provided the particular  service or sold the product?  </description><link>http://www.uswebpros.com?Use_Product_Research_to_Position_Yourself_as_the_Expert&amp;a=10732</link></item><item><title>Generate More Sales in ANY Affiliate Program – Part One</title><description>It is my opinion that the best AFFILIATE PROGRAM ever…is still the AFFILIATE PROGRAM YOU own. </description><link>http://www.uswebpros.com?Generate_More_Sales_in_ANY_Affiliate_Program__Part_One&amp;a=10609</link></item><item><title>Long Sales Letters vs. Short Sales Letters</title><description>Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. </description><link>http://www.uswebpros.com?Long_Sales_Letters_vs_Short_Sales_Letters&amp;a=10464</link></item><item><title>Sales As A Positive Experience</title><description>No matter what your age or stage in life, some words come with preconceived meaning.  "Sales" is one of them.  For most people, it means being put in a position to have to buy something you don't want at a price you can't afford.  Therefore, how do you conduct a critical element of the small business marketing process without incurring the...</description><link>http://www.uswebpros.com?Sales_As_A_Positive_Experience&amp;a=10290</link></item><item><title>The Anatomy of Hype</title><description>On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said. </description><link>http://www.uswebpros.com?The_Anatomy_of_Hype&amp;a=10133</link></item><item><title>Offer Package Deals To Increase Profits And Sales</title><description>An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a...</description><link>http://www.uswebpros.com?Offer_Package_Deals_To_Increase_Profits_And_Sales&amp;a=9982</link></item><item><title>Marketing Smarter to Earn More</title><description>An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy  car, spend more time with your family, send your children  to college or to give it all away, you could always use  more money. </description><link>http://www.uswebpros.com?Marketing_Smarter_to_Earn_More&amp;a=9866</link></item><item><title>Is Your Marketing Message Holding You Back?</title><description>Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.</description><link>http://www.uswebpros.com?Is_Your_Marketing_Message_Holding_You_Back&amp;a=9715</link></item><item><title>Ten Awesome Ways To Incease Your Sales In Holidays</title><description>Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse  everybody thinks that people don't want to start new ventures in holidays too. </description><link>http://www.uswebpros.com?Ten_Awesome_Ways_To_Incease_Your_Sales_In_Holidays&amp;a=9575</link></item><item><title>The Seven Secrets of a High-Sales Marketer</title><description>If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how: </description><link>http://www.uswebpros.com?The_Seven_Secrets_of_a_HighSales_Marketer&amp;a=9443</link></item><item><title>Tooting Your Own Horn</title><description>"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous</description><link>http://www.uswebpros.com?Tooting_Your_Own_Horn&amp;a=9290</link></item><item><title>I Would Give Anything To …</title><description>A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path.  As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one...</description><link>http://www.uswebpros.com?I_Would_Give_Anything_To_&amp;a=9138</link></item><item><title>Selling the Dr. Seuss Way</title><description>“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”</description><link>http://www.uswebpros.com?Selling_the_Dr_Seuss_Way&amp;a=8993</link></item><item><title>Virtual Marketing in a Tangible World</title><description>One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets. </description><link>http://www.uswebpros.com?Virtual_Marketing_in_a_Tangible_World&amp;a=8872</link></item><item><title>Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales</title><description>Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. </description><link>http://www.uswebpros.com?Local_Search_and_Internet_Yellow_Pages__A_Whole_New_Vocabulary_for_Small_Business_Sales&amp;a=8744</link></item><item><title>5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results</title><description>Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. </description><link>http://www.uswebpros.com?5_Specific_Questions_Your_Sales_Letters_Must_Answer_To_Achieve_The_Best_Results&amp;a=8545</link></item><item><title>Psychological Tricks in Selling</title><description>In this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you ignore this information?</description><link>http://www.uswebpros.com?Psychological_Tricks_in_Selling&amp;a=8396</link></item><item><title>The World's Best Art Consultancy</title><description>Art-exchange is the best source for all art needs, from wall decor to three-dimensional works. Inventory includes over 100,000 works of art. Search by artist's name, title, subject matter, style, medium, sizes, prices and keywords.</description><link>http://www.uswebpros.com?The_World_s_Best_Art_Consultancy_72&amp;a=8346</link></item><item><title>Creating a Winning Logo</title><description>Creating a logo to get you noticed</description><link>http://www.uswebpros.com?Creating_a_Winning_Logo&amp;a=8216</link></item><item><title>The Key to Eliminating Objections and Increasing Sales</title><description>You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you:</description><link>http://www.uswebpros.com?The_Key_to_Eliminating_Objections_and_Increasing_Sales&amp;a=8046</link></item><item><title>Your Business Deserves a Second Chance!</title><description>When you started your business, you dreamed your customers would love your products and services.  They would be excited.  You would make money doing what you love.  </description><link>http://www.uswebpros.com?Your_Business_Deserves_a_Second_Chance&amp;a=7934</link></item><item><title>Want More Sales? Write A Barry Bonds Sales Letter</title><description>I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those are all things that great sales letters do and have...</description><link>http://www.uswebpros.com?Want_More_Sales_Write_A_Barry_Bonds_Sales_Letter&amp;a=7755</link></item><item><title>Getting The Big Picture Series:  Part 2-"What's Beneath The Surface?"</title><description>When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface".  Sometimes they find pure gold, silver, or tarnished metal.</description><link>http://www.uswebpros.com?Getting_The_Big_Picture_Series__Part_2What39s_Beneath_The_Surface&amp;a=7596</link></item><item><title>Maximum Marketing - Minimum Budget</title><description>Two years ago I started my small Virtual Assistant business with a non-existent marketing budget.  I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers.  I learned hundreds of marketing techniques and one valuable lesson.  The lesson I learned is that the...</description><link>http://www.uswebpros.com?Maximum_Marketing__Minimum_Budget&amp;a=7441</link></item><item><title>So What's Your Argument?</title><description>Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize. </description><link>http://www.uswebpros.com?So_What39s_Your_Argument&amp;a=7282</link></item><item><title>4 Easy Ways to Boost Your Sales</title><description>Here are 4 easy ways you can boost your sales for little or  no new expense ...and without making major changes in your  selling process. </description><link>http://www.uswebpros.com?4_Easy_Ways_to_Boost_Your_Sales&amp;a=7134</link></item><item><title>Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"</title><description>Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an...</description><link>http://www.uswebpros.com?Avoid_the_Duds_1&amp;a=7003</link></item><item><title>The Working Case Study</title><description>Next to white papers, case studies are the most popular tool in the technical marketer's toolkit </description><link>http://www.uswebpros.com?The_Working_Case_Study&amp;a=6881</link></item><item><title>Do I Need Raised Letter or Full Color Business Cards?</title><description>If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."</description><link>http://www.uswebpros.com?Do_I_Need_Raised_Letter_or_Full_Color_Business_Cards&amp;a=6770</link></item><item><title>Increase SEO Sales by Teaching Clients about SEO Truths</title><description>In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.</description><link>http://www.uswebpros.com?Increase_SEO_Sales_by_Teaching_Clients_about_SEO_Truths&amp;a=6643</link></item><item><title>Get Over Your Resistance to Sales</title><description>I have found that there are two best ways to eliminate your fear or resistance to sales.  First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call.  Second, you need to truly believe that your product or service will be of value to your customers – that you’re...</description><link>http://www.uswebpros.com?Get_Over_Your_Resistance_to_Sales&amp;a=6506</link></item><item><title>Snowflakes Improve Holiday Sales</title><description>Snowflakes are beautiful! </description><link>http://www.uswebpros.com?Snowflakes_Improve_Holiday_Sales&amp;a=6358</link></item><item><title>You CAN Be a Great Salesperson!</title><description>When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that challenge!</description><link>http://www.uswebpros.com?You_CAN_Be_a_Great_Salesperson&amp;a=6245</link></item><item><title>Your 30 Second Commercial</title><description>This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as "I'd love to have you as a client" or "I'd like to do...</description><link>http://www.uswebpros.com?Your_3&amp;a=6099</link></item><item><title>Today's Definition of Marketing. Has it Changed?</title><description>With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers. </description><link>http://www.uswebpros.com?Today39s_Definition_of_Marketing_Has_it_Changed&amp;a=5983</link></item><item><title>Types of Guitars</title><description>Acoustic electric Guitars: this is a term used to describe acoustic guitars that have pickups installed in them so they can be plugged into amplifiers or PA systems. The majority of acoustic guitars you see on stage are acoustic electric guitars. Structurally, they are identical to traditional acoustic guitars.
</description><link>http://www.uswebpros.com?Types_of_Guitars_51&amp;a=5980</link></item><item><title>What can a Classical guitar do for you?</title><description>For most players, the realm of classical guitars is one that they'd just as soon avoid. The scale length is different, the neck is wider, and they're harder to play, so why bother?</description><link>http://www.uswebpros.com?What_can_a_Classical_guitar_do_for_you__51&amp;a=5979</link></item><item><title>Taking Care of Your Classical Electric Guitar</title><description>Guitars normally require very little maintenance. However, a little care in handling and storage will protect your investment for many years to come.</description><link>http://www.uswebpros.com?Taking_Care_of_Your_Classical_Electric_Guitar_51&amp;a=5978</link></item><item><title>Tips to buy a Classical guitar</title><description>Buying a new guitar is always an exciting process for the beginner or experienced guitarist. A basic knowledge of the 
instrument and an assessment of your musical goals will help you make a wise purchase, a purchase you can enjoy for years, 
perhaps even a lifetime All guitars produce sound through the vibration of the strings. </description><link>http://www.uswebpros.com?Tips_to_buy_a_Classical_guitar_51&amp;a=5977</link></item><item><title>Powerful Direct Marketing Numbers</title><description>Direct Marketing works!</description><link>http://www.uswebpros.com?Powerful_Direct_Marketing_Numbers&amp;a=5874</link></item><item><title>Getting Noticed!</title><description>One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion. If you provide a service donate that....</description><link>http://www.uswebpros.com?Getting_Noticed&amp;a=5709</link></item><item><title>4 Marketing Myths Threaten Your Sales</title><description>These 4 marketing myths can cause you to lose sales if you  base your marketing decisions on them. But the related  marketing tips I included with each myth will boost your  sales if you act on them instead.</description><link>http://www.uswebpros.com?4_Marketing_Myths_Threaten_Your_Sales&amp;a=5532</link></item><item><title>Build Credibility, Value and Trust on a Shoestring</title><description>Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.</description><link>http://www.uswebpros.com?Build_Credibility_Value_and_Trust_on_a_Shoestring&amp;a=5359</link></item><item><title>If You Respect Them, They Will Buy -- Closing the Sale</title><description>We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after being pushed into buying it, you don't want it anymore. You either return it or you never patronize the store again. </description><link>http://www.uswebpros.com?If_You_Respect_Them_They_Will_Buy__Closing_the_Sale&amp;a=5242</link></item><item><title>Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted</title><description>If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exactly the same way, through the limbic system. </description><link>http://www.uswebpros.com?Woo_the_Buyer39s_Limbic_Mind_or_All_Your_Sales_Efforts_are_Wasted&amp;a=5085</link></item><item><title>Turbo Charge Your Sales Calls</title><description>Do you want to be a sales champion? There are a few small secrets that will help you achieve these goals.</description><link>http://www.uswebpros.com?Turbo_Charge_Your_Sales_Calls&amp;a=4947</link></item><item><title>Sales Coaching... Fact or Fiction?</title><description>The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental. The application thereof, however, continues to be the litmus test that quickly separates the skilled from the rest.</description><link>http://www.uswebpros.com?Sales_Coaching_Fact_or_Fiction&amp;a=4756</link></item><item><title>Flea Market-ing Lessons</title><description>A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market.  Nobody expects an author to sign books at a flea market.  Some people sell a few worn-over books, but authors just don't do book signings at flea markets.  Especially not books about finding happiness.</description><link>http://www.uswebpros.com?Flea_Marketing_Lessons&amp;a=4581</link></item><item><title>Does your Book Cover Pass the “Ignore” Test?</title><description>Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought</description><link>http://www.uswebpros.com?Does_your_Book_Cover_Pass_the_Ignore_Test&amp;a=4434</link></item><item><title>Why You Should Write To Inform And Not To Sell</title><description>Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers.  Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. ...</description><link>http://www.uswebpros.com?Why_You_Should_Write_To_Inform_And_Not_To_Sell&amp;a=4310</link></item><item><title>Four Ways To Increase Your Sales... Fast... In 2-4 Weeks?</title><description>You built a very good web site...</description><link>http://www.uswebpros.com?Four_Ways_To_Increase_Your_Sales_Fast_In_24_Weeks&amp;a=4193</link></item><item><title>USP - Unique Selling Propositions</title><description>If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! </description><link>http://www.uswebpros.com?USP__Unique_Selling_Propositions&amp;a=4089</link></item><item><title>Into The Limelight</title><description>To stand out in a cluttered world, become a recognized expert</description><link>http://www.uswebpros.com?Into_The_Limelight&amp;a=3993</link></item><item><title>Chicken Little and the Disintermediation Myth</title><description>If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversations around the office water coolers are any...</description><link>http://www.uswebpros.com?Chicken_Little_and_the_Disintermediation_Myth&amp;a=3901</link></item><item><title>Testimonials for Business Success</title><description>It's no secret that testimonials sell.  Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind?  But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for her, you are much more likely to trust the value of my product.</description><link>http://www.uswebpros.com?Testimonials_for_Business_Success&amp;a=3790</link></item><item><title>Market Your Site with a Smile</title><description>If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting your product to you clients is called MARKETTING and it costs MONEY. Of course, it makes money too, otherwise why would the big boys spend...</description><link>http://www.uswebpros.com?Market_Your_Site_with_a_Smile&amp;a=3684</link></item><item><title>Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation</title><description>Counter one of the classic negotiating gambits by addressing it directly.</description><link>http://www.uswebpros.com?Negotiating_Tactics_Dont_Let_Good_Guy__Bad_Guy_Control_the_Sales_Negotiation&amp;a=3558</link></item><item><title>Three Reasons To Host Your Own Teleconference</title><description>Top companies have been doing it for years.</description><link>http://www.uswebpros.com?Three_Reasons_To_Host_Your_Own_Teleconference&amp;a=3436</link></item><item><title>The Marketing Person You Think You Aren't</title><description>Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between. </description><link>http://www.uswebpros.com?The_Marketing_Person_You_Think_You_Aren39t&amp;a=3351</link></item><item><title>Interview with a "Video Virgin"</title><description>Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com) which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a new city. </description><link>http://www.uswebpros.com?Interview_with_a_Video_Virgin&amp;a=3263</link></item><item><title>Are Your Clients Buying What You're Selling</title><description>Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success. </description><link>http://www.uswebpros.com?Are_Your_Clients_Buying_What_You39re_Selling&amp;a=3150</link></item><item><title>Shift to Full Power Marketing</title><description>Marketing should run like a car’s engine. Give it the right fuel  and you'll enjoy steady acceleration when you step on the gas,  but let the tank run dry or put in diesel when your engine runs  on gas and it will sputter and stall. If you’re marketing  isn’t helping you attract a steady stream of new clients and  accelerate the growth of your...</description><link>http://www.uswebpros.com?Shift_to_Full_Power_Marketing&amp;a=3045</link></item><item><title>Own Your Niche by Building a Niche Community</title><description>In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.</description><link>http://www.uswebpros.com?Own_Your_Niche_by_Building_a_Niche_Community&amp;a=2943</link></item><item><title>3-Levels of Successful Selling</title><description>Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003</description><link>http://www.uswebpros.com?3Levels_of_Successful_Selling&amp;a=2848</link></item><item><title>Are You Marketing to Your Potential?</title><description>Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks. As your business becomes more complex and time consuming, the original vision of the business usually changes or gets lost, and it can become increasingly difficult to define and implement a marketing...</description><link>http://www.uswebpros.com?Are_You_Marketing_to_Your_Potential&amp;a=2734</link></item><item><title>At Your Service: The Ten Commandments of Great Customer Service!</title><description>Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates.</description><link>http://www.uswebpros.com?At_Your_Service_The_Ten_Commandments_of_Great_Customer_Service&amp;a=2644</link></item><item><title>Start Your Sales Engine!</title><description>Does your business run on a sales engine or a sales effort?  A sales effort is something that has to be done every time you want to make a sale.  But, a sales engine is something that, once put into place, can bring you sale after sale without added effort.  Here are a couple of examples …</description><link>http://www.uswebpros.com?Start_Your_Sales_Engine&amp;a=2544</link></item><item><title>Five Profitable Ways To Use Your Follow Up Autoresponder</title><description>What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.</description><link>http://www.uswebpros.com?Five_Profitable_Ways_To_Use_Your_Follow_Up_Autoresponder&amp;a=2446</link></item><item><title>The Nine Warning Signs that You need a Sales Video</title><description>Corporate videos are an important sales tool that can often be overlooked in marketing budgets. </description><link>http://www.uswebpros.com?The_Nine_Warning_Signs_that_You_need_a_Sales_Video&amp;a=2345</link></item><item><title>Find Your Niche  and  Follow It - Part 1</title><description>In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. </description><link>http://www.uswebpros.com?Find_Your_Niche__Follow_It__Part_1&amp;a=2247</link></item><item><title>Explode Your Sales With Free  and  Exclusive Content</title><description>Offering free and exclusive content to ezine  publishers and webmasters is one of the best ways  you can increase exposure for your products and  services. There are several effective methods you  can use to employ this marketing tactic and  subsequently boost your sales. </description><link>http://www.uswebpros.com?Explode_Your_Sales_With_Free__Exclusive_Content&amp;a=2131</link></item><item><title>How To Attract Buyers Using The Right Sales Terminology</title><description>It is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales.</description><link>http://www.uswebpros.com?How_To_Attract_Buyers_Using_The_Right_Sales_Terminology&amp;a=2031</link></item><item><title>Politicians Are Like Car Sales People...</title><description>Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn. </description><link>http://www.uswebpros.com?Politicians_Are_Like_Car_Sales_People&amp;a=1926</link></item><item><title>Good Logos Make Great Sales Tools</title><description>Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos</description><link>http://www.uswebpros.com?Good_Logos_Make_Great_Sales_Tools&amp;a=1817</link></item><item><title>7 Super Ways To Drum Up More Sales</title><description>1. Use subheads throughout your ad copy.</description><link>http://www.uswebpros.com?7_Super_Ways_To_Drum_Up_More_Sales&amp;a=1686</link></item><item><title>Boost Your Selling Power With Your Call-To-Action Phrases</title><description>Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.</description><link>http://www.uswebpros.com?Boost_Your_Selling_Power_With_Your_CallToAction_Phrases&amp;a=1562</link></item><item><title>Book Yourself Solid</title><description>THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLIN</description><link>http://www.uswebpros.com?Book_Yourself_Solid&amp;a=1454</link></item><item><title>Why USPs Don't Work</title><description>The USP (Unique Selling Proposition)  is based on the assumption that if you can't be better than the competition then being different will usually suffice.</description><link>http://www.uswebpros.com?Why_USPs_Don39t_Work&amp;a=1343</link></item><item><title>Get More Impact From Your Annual Conference</title><description>How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to realize their responsibility in marketing the...</description><link>http://www.uswebpros.com?Get_More_Impact_From_Your_Annual_Conference&amp;a=1233</link></item><item><title>The Impact of Price Popularity on Profits</title><description>The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important...</description><link>http://www.uswebpros.com?The_Impact_of_Price_Popularity_on_Profits&amp;a=1118</link></item><item><title>Voice Mail That Sells</title><description>As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you can correct them.</description><link>http://www.uswebpros.com?Voice_Mail_That_Sells&amp;a=1016</link></item><item><title>Turn your dreams into reality: How to market your intellectual property to the global market</title><description>Turn your dreams into reality: How to market your intellectual property to the global market</description><link>http://www.uswebpros.com?Turn_your_dreams_into_reality_How_to_market_your_intellectual_property_to_the_global_market&amp;a=896</link></item><item><title>7 Tips for Testing Your Sales and Marketing</title><description>One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.</description><link>http://www.uswebpros.com?7_Tips_for_Testing_Your_Sales_and_Marketing&amp;a=786</link></item><item><title>Real Estate Marketing, Do You Use Direct Mail?</title><description>Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead development will determine if you succeed or fail as a real estate agent or small business professional.</description><link>http://www.uswebpros.com?Real_Estate_Marketing_Do_You_Use_Direct_Mail&amp;a=675</link></item><item><title>Shorten Sales Cycles in Complex Sales Environments</title><description>Help buyers discover the answers they need to understand and align all of their decision variables.</description><link>http://www.uswebpros.com?Shorten_Sales_Cycles_in_Complex_Sales_Environments&amp;a=561</link></item><item><title>Use Targeted Decorating To Get A Higher Price For Your House</title><description>This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques.</description><link>http://www.uswebpros.com?Use_Targeted_Decorating_To_Get_A_Higher_Price_For_Your_House&amp;a=440</link></item><item><title>Tap the Ultimate Source of Abundance: How to Put More of YOU into Your Business</title><description>Corporations ignore consumers’ real needs…Company leaders engage in questionable business practices…Business owners and employees do work they don’t enjoy simply to pay the bills…such is the state of today’s business world. </description><link>http://www.uswebpros.com?Tap_the_Ultimate_Source_of_Abundance_How_to_Put_More_of_YOU_into_Your_Business&amp;a=327</link></item><item><title>What Successful Sellers Know - Others Don't ... The Subtle Art of Closing</title><description>Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, “at the End”. To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and...</description><link>http://www.uswebpros.com?What_Successful_Sellers_Know__Others_Don39t__The_Subtle_Art_of_Closing&amp;a=201</link></item><item><title>Book Club Sales -- Increasing the Odds</title><description>What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members</description><link>http://www.uswebpros.com?Book_Club_Sales__Increasing_the_Odds&amp;a=200</link></item><copyright>Copyright 2005 USWebPros.com - All Rights Reserved.</copyright></channel></rss>